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Who We Are:
We're a highly specialized Consulting firm that provides Strategic Advice, Training and Tactical
Implementation of Best Practice Sales and Marketing Process. Our Goal is building the
competencies that our Clients need to create break-through gains in Sales Efficiency and
Effectiveness. We're results driven, and it's not hard to measure:
Our Philosophy:
Sales and Marketing Are Processes - a series of steps and practices which can be defined,
internalized...and when repeated, will lead to consistent predictable results.
The Better The Process... The Better The Result.
Winning Is About Bringing Knowledge To The Point-of-Sale
Process excellence , however, is only one element of the equation. The degree of success will be
determined by the sales person’s ability to turn Knowledge into action to solve customer’s
problems, relieve pain and meet both needs and expectations...better than the competition:
The Key Knowledge Components Are:
• Customer Knowledge - Understanding The Customer’s Needs and Motivations
• Proprietary Knowledge – The Unique Value the Seller's Company brings to the table;
• Product Knowledge – The Value delivered by Seller's specific products & services;
• Sales Process Knowledge – The Value brought by the Sales Person in
Management Makes The Difference
We believe that the role of Management is that of a proactive enabler, providing the knowledge, the
tools, the training, the direction and the coaching needed to help the sales staff succeed. .All of the
Sales Training, Technology and Knowledge won't make a difference without a solid Management
Process in place to Plan, Execute, Reinforce, Review and Reward.
Our Value Proposition: Enablement : Building COMPETENCY
Our role is to help both Management and the Sales Staff to evolve and refine their Processes,
integrate their Knowledge Base and master the competencies needed to succeed.
By Sales People - For Sales People
We're a highly specialized Consulting firm that provides Strategic Advice, Training and Tactical
Implementation of Best Practice Sales and Marketing Process. Our Goal is building the
competencies that our Clients need to create break-through gains in Sales Efficiency and
Effectiveness. We're results driven, and it's not hard to measure:
- Increased Revenue
- Decreased Cost
- Increased Bottom Line Results
Our Philosophy:
Sales and Marketing Are Processes - a series of steps and practices which can be defined,
internalized...and when repeated, will lead to consistent predictable results.
The Better The Process... The Better The Result.
Winning Is About Bringing Knowledge To The Point-of-Sale
Process excellence , however, is only one element of the equation. The degree of success will be
determined by the sales person’s ability to turn Knowledge into action to solve customer’s
problems, relieve pain and meet both needs and expectations...better than the competition:
The Key Knowledge Components Are:
• Customer Knowledge - Understanding The Customer’s Needs and Motivations
- WHAT THEY BUY - WHEN THE BUY - HOW THEY BUY - WHY THE BUY - WHAT THEY VALUE
• Proprietary Knowledge – The Unique Value the Seller's Company brings to the table;
- Differentiation - "What makes us different" and "Why the buyer should care"
• Product Knowledge – The Value delivered by Seller's specific products & services;
- How...and how well the products & services solve the problems and/or
- eliminate the pain.
• Sales Process Knowledge – The Value brought by the Sales Person in
- Identifying needs, pains and expectations
- Cobbling together the right combination of products/service to meet the need
- Communicating the value of the proposed solution in a way that clearly and persuasively
- answers the question: "What's in if for me?"
Management Makes The Difference
We believe that the role of Management is that of a proactive enabler, providing the knowledge, the
tools, the training, the direction and the coaching needed to help the sales staff succeed. .All of the
Sales Training, Technology and Knowledge won't make a difference without a solid Management
Process in place to Plan, Execute, Reinforce, Review and Reward.
Our Value Proposition: Enablement : Building COMPETENCY
Our role is to help both Management and the Sales Staff to evolve and refine their Processes,
integrate their Knowledge Base and master the competencies needed to succeed.
By Sales People - For Sales People
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ABOUT US
| KENSINGTONHOUSE LTD Sales & Marketing Consultants Strategists Facilitators Implementers Change Agents |